Google wants it.  Eric Ward promotes it.  You should do it.  Link to get traffic not search engine rankings.  In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.
In order to weather any drops from [...]

Popularity: 14% [?]

 If you are worried about your website’s low page ranking, the best technique to improve search engine rankings may be a link building campaign. A successful link building campaign or increased link popularity will surely improve your website’s page rank. The procedure of link building just refers to the quantity of sites that have you [...]

Popularity: 15% [?]