An SEO is Not a Link Builder
…And a Link Builder is Not an SEOMost SEO’s agree that there are three components to higher search results; 1) good content, 2) onsite optimization and 3) quality link building. However, in my opinion, most SEO’s are not link builders and most link builders are not SEOs. I believe it boils down to two different personality types.
SEOs and web developers tend to be more creative and analytical in nature. Their function is to build exciting, interactive, captivating websites to draw in the site visitor. Many of these professionals will even optimize these sites, having enough professional knowledge to understand that a good website is more than just an attractive design. While most people who are seeking an effective website for their business will more or less understand what a web developer is, their grasp on what an SEO is might be slightly more hazy.
By definition, an SEO company will go through the process of modifying a website’s content, and structure to maximize the chances of a higher ranking within search engine results. Firms that practice SEO can vary greatly; some have a highly specialized focus, while others take a more general approach. Optimizing a web site for search engines can require looking at so many different contributing factors and elements that many SEO professionals consider themselves to be in the broad field of "website optimization".
Some of the services that an SEO may offer to a client might include keyword research, optimizing website content, and reviewing a website’s meta tags, directory structure, headings and alt text for images. A brief look at these services, as well as those of a web developer, all show similar characteristics: analysis and creativity. There is some trial and error to these services in order to find the right balance in search engine optimization.
While some SEO services may offer link building as part of their portfolio, link builders who focus exclusively on getting link juice for their client’s website are a different breed from SEOs; many SEO companies in fact avoid link building altogether because it does not fit in with the expertise and strengths of the company. Link building professionals are typically more sales and marketing in their approach to link building, and with good reason. Link building is more of a proactive approach to internet marketing. Many link building professionals rely on cold calling and emailing organizations in pursuit of the link; not a common personality trait of a web developer or SEO.
For link building, it is a constant hunt or pursuit for the best link juice out there. They are constantly looking for better, more effective links for their client’s website. They get a great thrill when they find a link resource with great promise. They live to "close the deal" as it were, obtaining a resource to call their own; most certainly not something a typical web developer strives for. Their joy comes from great code, while link builders thrill in the chase and capture.
This is the reason that so many SEO companies outsource their link building services to those companies that focus exclusively on link building. Link building is hard work. There is no magic shortcut to getting good links. And though purchasing links might get you some good juice, depending solely on link buying is not the answer. Link building is all about time, because trustworthy links, usually cannot be bought.
SEO companies most certainly have their place in good website promotion, most certainly, but to secure the best link building, it’s best to leave it to the expertise and passion of those who live for links.
[tags] link building, buy links, SEO, higher search rankings, SEO companies, link building service [/tags]
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Comments
Great article Arnie, this is my week spot so you really pointed out a glaring weakness on my part: Too much tech and not enough natural link building.
This is a very cool article. Give me a call or e-mail me sometime to discuss perhaps you assisting me with some SEO for my Los Angeles law firm. Thanks and Semper Fi.
P.S. I voted this up on MIXX.
I agreed with your title that An SEO is not a Link Builder ….
But in most of companies I found that most of the people thinks that SEO is a link builder …. they are providing a task of SEO to Link builder and task of Link building to the SEO
Link Building is a part of SEO Process ….
But if this task is doing by qualified Link Builder … then that will very helpful to SEO … and SEO can give more constraint on On page Optimization and other online marketing stuffs..
SEO and link builder both are hard work. Link building is proactive approach to internet marketing.We people have to hard work for link building to get good links. On the other hand a SEO depends on search engine for all time to get good knowledge about SEO flied.
An interesting approach, I haven’t thought of this before. It makes sense. Since the web is growing and new opportunities come up constantly, it might be a better approach for an SEO to focus on their own skills and leave link building to a link builder. Thanks for sharing this.
Great Article.!
I’ll tell you what I think. SEOs are, by definition, link builders. But being a link builder does not make you an SEO. I prefer to do the harder SEO work myself and outsource link building. Automation tools are also key. Essentially though, link building is time consuming and frustrating, and I’d rather pay an Indian $100 to generate 2000 links. The rest of the link I need will come from my other SEO tasks.
This is absolutely right. I find that my link builders are quite salesy people, as the best trick to get those really juicy links is to strike up a conversation, sell the benefit, and close ‘the deal’.
Like any sales, it takes convincing the linking site that you’ve got great, unique content that will help *their* visitors find what they need.
@Jack that has been our observation too. Our company used to do more SEO, but we were just not technical enough and could not be experts at everything. So we focused on off-site optimization.
Quite a debate going on over at Mixx: http://www.mixx.com/stories/2706442/an_seo_is_not_a_link_builder#comment-205551
I agree, at least in theory but it’s not absolute. A good SEO can be a good link builder and a good link builder can be a good SEO. But these might be exceptions.
Can either be great at the other? That I would agree with more.
@acai - I think you are making my point. Except I would NEVER pay anyone $100 for 2,000 links. That statement alone makes my case.
Welcome back Purple. Maybe that would have been a better way to refer to it all
It’s true that not every link builder is an SEO, but, the BEST link builders are.
@acai berry juice
$100 to generate 2000 links? Gosh, you’re brave - I wouldn’t, not unless it was over a fairly long period of time and I knew the links were quality and not all from spam farms. I’m not convinced $100 would buy you that and I’d rather put the effort in myself!!
I am doing my own little happy dance while reading this post. I could not agree with you more. Thanks! First time reader… I will be back.
Just the thought of paying someone to build backlinks doesn’t compute for me. Link Building has always been something in the back of my mind as an SEO, and now I’m seeing the light. But I have seen the links that outsourcing gets you and they are not good! I would say at least 50% of them are from sources outside the US, and totally unrelated to your niche.
Very interesting article and Sphinn/Sphunned, (preaching to the choir though.)
I can’t see how one would differentiate between the two fields, because the only thing that works for me is to do both, SEO and link building, as well as article submissions. It takes a lot of work but never just one or the other,
Great article folks. The more deeper I go down the link building rabbit hole, the more I’m realizing that it is in its own right. I’ve now had to hire another SEO guy to handle everything other than my link building for clients.
Agreed. You need to be more than a link builder to be an SEO. And link building is only a part of Search engine optimization.
More and more I find most sites have links built but they have terrible onpage SEO and no server side SEO done.
Link building can be outsourced well by simply checking the link building companies PageRank…
no PR - No contract lol!!!
Hi,
Exactly mere link building doesn’t means an seo. Seo even considers how the search engine works and what people search for. They even have to work on HTML.
http://www.marblehost.com
I think most of the people believe that SEO and Link Building (LB) is the same. LB is a part of SEO process. LB process is a very time consuming and it takes several months to give you result.
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