The big debate raging on the Internet these days focuses on Google’s recent campaign to ensure that paid links aren’t part of the determination of popularity of a website. Their take is that if you buy links, you’re trying to skew the results of any search in order to increase your presence in the rankings. But wait, [...]

Popularity: 25% [?]

Jeffrey Smith has an excellent post on his site covering 5 link development guidelines.  Ever wondered what to look for when building links? Link building is like one of sacred scrolls of search engine optimization, that (for very good reason) is kept secret. Much like the formula for Pepsi, Coca Cola and other trade secrets [...]

Popularity: 13% [?]

There seems to be a lot of negativity surrounding reciprocal linking by SEO "gurus" and amateurs alike, most notably in the various internet forums. Reciprocal links, according to the naysayers, are virtually worthless because they supposedly do not help your search rankings or pass Google PageRanks to your site.
Reciprocal linking is a perfectly natural and legitimate [...]

Popularity: 14% [?]

Scott Hendison has a good post on his blog about getting links from local sources.  He writes:
If you’re a local contractor, how about assembling a decent resource center for your potential clients? Where exactly should they file their building permits in your neighborhood and how? Where should they go to complain about another bad contractor? [...]

Popularity: 12% [?]

Google wants it.  Eric Ward promotes it.  You should do it.  Link to get traffic not search engine rankings.  In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.
In order to weather any drops from [...]

Popularity: 14% [?]